noom vs ww

WW vs. Noom: Which Weight Loss Program Is Better? • 2023

Noom and Weight Watchers (WW) are both popular app-based weight loss programs that offer a range of tools and resources to help individuals lose weight and make healthier lifestyle choices.

The two wellness programs are similar in a number of ways, and Noom has been called, “Weight Watchers for Millenials.” However, there are some key differences between the two wellness programs that may make one a better fit for certain individuals than the other.

Are you are thinking of joining one of these two highly-rated weight-loss programs? Let’s compare Noom versus Weight Watchers to decide which one might be better for your unique personality and weight loss goals.

Noom vs WW: Compare | Similarities | Differences | Which Is Better?

Compare: WW and Noom:

Before comparing WW and Noom, here’s a bit about how the two programs work plus their best signup promotion now.

Weight Watchers (WW):

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Join Free + $10/Mo.
1. Save $98 on your first 6 months WW Core plan. Click to apply discount and view this...Show More
1. Save $98 on your first 6 months WW Core plan. Click to apply discount and view this deal on Show Less


OK, so now we know more about how each of these popular app-based weight loss and wellness programs works. Now let’s talk about Noom vs. WW by looking at similarities and differences between the two:

WW vs. Noom: Similarities

How are WW and Noom similar?

  1. Both Noom and Weight Watchers (WW) use a variety of app-based tools and resources like recipes to help users achieve their weight loss goals. For example, both Noom and WW offer personalized meal plans, exercise recommendations, and tracking tools to help users monitor their progress.
  2. Both Noom and WW have a strong focus on education and helping users learn about healthy lifestyle choices. For example, Noom provides users with a range of articles, videos, and quizzes to help them learn about nutrition and behavior change, while WW offers a variety of resources such as workshops, guides, and a mobile app to help users learn about healthy eating and how to make smart food choices.
  3. Both Noom and WW stress the importance of support from the community and/or coaching.
  4. Both Noom and Weight Watchers are designed to be sustainable long-term solutions for weight loss, rather than short-term “quick fixes.” Both diets say you can expect to lose about 1-2 pounds per week by adopting healthier habits instead of restricting your diet or skipping meals.
  5. Both Noom and WW are evidence-based and have scientific research studies to back their program’s efficacy and sustainability to help individuals in their weight loss journey. There are no magic diet pills here. Both WW and Noom are gimmick-free diets with large user bases, passionate social media following, and thousands of positive reviews and testimonials.

While Weight Watchers and Noom share a lot of similarities, the two programs are different in a number of significant ways.

WW vs. Noom: Differences

How are Noom and Weight Watchers different?

  1. Approach to weight loss: One of the key differences between Noom and WW is the approach they take to weight loss. Noom is based on the idea of “behavioral change” and aims to help users develop healthier habits by understanding and changing their underlying psychological factors related to food and exercise. WW, on the other hand, is based on the concept of points in which foods are assigned a point value based on their calorie, fat, and fiber content, and users are given a certain number of points to spend each day.
  2. Cost: Another difference between the two programs is the cost, and that’s due to the role of personal support in the form of coaching and meetings. At around $40 per month, Noom is about the same cost as the WW Premium Plan which includes meetings and coaching. However, WW offers a less-expensive “Core” version of their program without coaching and meetings at about half the price.
  3. Community and support: WW has a strong focus on community and offers digital, in-person, and virtual options to connect with other users, as well as access to coaches. Noom also includes a support system, with 24/7 access to certified coaches, and a community forum with other users but its approach is more personalized and focused on individual behavior change.
  4. Another difference in comparing Noom vs. WW is that you could argue that Noom offers a more comprehensive wellness program than the digital-only WW Core Plan. Unlike WW, Noom adds exercises plus bite-sized daily lessons on stress, sleep, and other mental health elements to their program.

Which is Better, Noom or Weight Watchers?

Both Noom and Weight Watchers are highly-rated heavy-weight (lightweight?) apps with tracking tools and support to help you reach and sustain your weight loss goals. It’s not possible to conclude that one of these two programs is better, so we should probably ask, is Noom or WW better for YOU.”

While Noom generally attracts a younger customer base, WW has evolved over the years and both programs offer superior tools, resources, and a supportive community for members of all ages from their user-friendly apps.

In deciding whether Noom or WW is better for you, I think it comes down to the coaching component. Coaching is an integral part of Noom and the WW Premium Plan. However, WW also offers their Core Plan without coaching and meetings at half the price.

If personal support in the form of coaching and/or meetings is important to you, then both Noom and WW Premium should be good options.

However, if you don’t need that added support and prefer more of a DIY approach to weight loss, then the cheaper WW Core Plan might be better for your budget than Noom.

You Can Try Both Noom and WW for Free:

Choosing which diet to follow is often a difficult decision, and you’ll get conflicting answers from customers about whether Noom or WW is better. However, both Noom and WW offer the chance to try their programs for free before joining.

If you do try WW or Noom and don’t love the program, just quit before the trial period ends and then consider trying the other program. Both Noom and WW are relatively inexpensive, so you can try both app-based wellness programs for a couple of months without spending much money.

I hope you enjoyed our comparison of WW versus Noom. Thanks for stopping by Wonky Pie!