Noom is a popular app that uses psychology, coaching, and tracking to help you build sustainable habits, but can you use it for free? Let’s dive into the details, plus some thoughts on why a free or lite version might not be available, all in an SEO-friendly way to answer your questions!
Is There a Free Version of Noom Now?
Here’s the scoop: Noom no longer offers a free version as of 2025. In the past, Noom had a lite version that let you track basics like calories, weight, water, and steps (as mentioned in older Reddit threads and blog posts). However, based on the latest info from noom.com and user feedback, that free tier has been discontinued. Now, you can download the Noom app for free and use it to log calories minimally, but you won’t get access to the core features like personalized lessons, coaching, or community support without a paid subscription.
The good news? Noom offers a 14-day free trial (after a free assessment) and you can read about it here.
Why Doesn’t Noom Offer a Free or Lite Version?
While Noom hasn’t officially stated why they dropped the free version, here are a few educated guesses based on trends and user feedback:
- Focus on the Full Experience: Noom’s program is built on psychology-based lessons and coaching, which they believe are key to lasting weight loss. A lite version with just tracking might not deliver the same results, potentially leading to user frustration. Noom likely wants everyone to experience the full program to see its value—hence the free trial instead of a stripped-down free tier.
- Cost of Operations: Running a program with 24/7 coaching, a 3M+ food database, and daily content isn’t cheap. Noom has said it costs them about $10 to offer a 7-day trial (per noom.com). A free version might not be sustainable, especially since they’ve shifted to a subscription model to cover costs and keep improving the app.
- User Retention and Engagement: Free versions often see lower engagement, so users might log food but skip the behavior-changing lessons that make Noom effective. By requiring a paid plan (after a trial), Noom ensures users are committed, which aligns with their goal of helping people achieve long-term success. Some blogs, like Outside Online, have noted Noom’s marketing pushes users toward paid plans, suggesting a business strategy focused on subscriptions.
- Competition and Market Trends: Many weight loss apps, like MyFitnessPal, offer free versions but lock premium features behind a paywall. Noom might be differentiating itself by emphasizing its all-in approach—betting that users who try the full program via the trial will see enough value to pay for a subscription.
Final Thoughts on Noom’s Free Version in 2025
While there’s no Noom free version anymore, the free trial gives you a chance to test everything including coaching, lessons, tracking, and recipes at no cost. Noom likely ditched the lite version to focus on delivering its full, psychology-driven program and to keep the business sustainable. If you’re curious, the trial is a great way to see if Noom’s worth it for you. Head to noom.com, start your trial, and give it a try!